Vivaldi Hotel and Resort, South Korea, and iPlayCo have teamed up to create an indoor active play centre called Ant World.
The location is themed to give children the perspective of being shrunk down to the size of an ant.
IPlayCo created a turnkey solution for the five-star hotel, starting with a concept and numerous sketches to create the characters, eventually developing everything from the brand to the operations guide, even creating a colouring book for the kids to enjoy.
"The 'small' things, like a photo-op statue, over-sized flowers and a 'cave-like' entrance, reflects the kind of creative energy needed to envision and bring to reality what a full FEC should be,” said Ok Jinjoung from Daemyung, operator of Vivaldi Hotel and Resort.
