Barclays Bank has chosen World of Rides, the UK-based manufacturer and distributor of static and battery-operated children’s rides, to spearhead its latest marketing campaign to encourage more businesses to use its international banking facilities for currency trading and transactions.
As a long-time importer and exporter, World of Rides has been trading through Barclays for more than 50 years and, as a result, the company was a "natural choice" for the bank to use as a representative of a successful international business.
World of Rides general manager David Robinson can currently be heard explaining why the company has remained loyal to Barclays Bank on its radio adverts being broadcast on UK radio stations Classic FM, LBC and Gold.
Barclays will also be adding a section about World of Rides to its website, as well as extending its broadcasting coverage of Robinson’s interview to other local radio stations nationally.
Pictured - David Robinson (second from the right) with the World of Rides team at EAG International 2015
