Inspired Gaming has renewed its exclusive contract with Betfred to supply the bookmaker with Category B2/B3 gaming machines.


Under the terms of the five-year deal, Inspired will deliver gaming machines to an additional 500 Betfred shops that were previously Tote betting locations. Betfred acquired the Tote from the UK government in 2011.

The bookmaker’s estate now totals over 5,100 machines, making it one of the largest companies in the market. Inspired will install the additional 1,700 gaming machines in January 2014.

“Betfred is well known for its successful machines business and award-winning retail marketing campaigns for new game launches,” said Lee Gregory, managing director of the UK at Inspired. “We’ve worked together to accomplish many successes over the past 15 years, from when AWPs were first allowed in bookmakers, and look forward to many more milestones – including a new hardware launch in autumn 2013.

“Inspired’s UK business as a whole is going from strength to strength and we anticipate a positive year ahead with the recent launch of Fortune Spins, a new game feature, and the upcoming launch of the next phase of our technology roadmap.”