Immersive attraction provider Inowize has announced a new deal with Middle Eastern leisure giant Landmark Group, which will see it roll out its Qbix attraction at six venues across the region.

Inowize

The six-player immersive gaming room will be installed at two FunCity locations in India, as well venues in Yas Mall, Dalma Mall and Bawadi Mall in the UAE, and Gate Mall in Kuwait.

Landmark Group has more than 2,200 outlets across the GCC, Middle East, India, Southeast Asia and Africa.

The Qbix product is an immersive gaming room that combines motion floor, wind effects and interactive projection screens to offer immersive play without the need for headsets.

Sterfan Murariu, head of sales at Inowize, said: “We're thrilled to expand Qbix to six new Landmark Group locations. Landmark's reputation for excellence in family entertainment aligns perfectly with Qbix's goal of delivering unforgettable, immersive gaming experiences.

"This partnership expands Qbix’s reach and reaffirms its position as a top choice for leisure and entertainment venues worldwide.”