A new development incentive programme has been announced by the Urban Air Adventure Park brand to help drive growth.
Its "Ultimate Adventure" will apply to all new franchisees with multi-unit development agreements.
It offers up to $700,000 in incentives with the purchase of three franchise agreements signed up before December 31 of this year and open all three parks within 24 months. The incentives include attractions purchase credits, waived initial franchise fees and renewal fee discounts.
John Wall, CFO at Urban Air, said: “Our model is ideal for multi-park owners who comprise half of our current franchise system and we are pursuing new ways to support our franchisees as they expand their portfolios and continue to reinvest in the Urban Air brand.”
Urban Air has opened 50 parks in 2019 in the US and has 18 new locations for the first half of 2020.
