Immotion has extended its agreement with Leke VR to distribute its offering in the UK and has signed a contract to expand the partnership to the US on an exclusive basis.

Immotion expands distribution

Immotion’s distribution agreement with Leke provides it with the distribution rights to sell Leke VR’s motion platform hardware coupled with Immotion’s proprietary VR experiences on an exclusive basis throughout the UK, the US and, on a non-exclusive basis, across most other jurisdictions globally.

In addition, Leke VR has agreed to make the VR experiences produced by Immotion Group available across its entire base of installed VR platforms in 30 countries.

The parties will now begin a full assessment of the relevant operational matters, with a view to such distribution beginning towards the end of 2018.

Martin Higginson, CEO of Immotion, said: “Leke VR is, in our view, the market leaders in affordable VR motion platforms, while we believe Immotion is leading the way in immersive VR experiences. This unique combination, now available globally, will further propel both Immotion and Leke VR in our quest to lead the out-of-home VR market.”

Evan He, CEO of Leke VR, said: “The quality of experiences produced by the Immotion team is way above anything we have seen to date. We are convinced our customers will love them. The combination of the Immotion’s VR content and our VR motion platforms will allow Leke to deliver an offering which is far superior to other affordable VR experiences available to consumers globally.”