UK and US Immersive Gamebox locations will soon debut a video game experience based on the popular children's television series, Paw Patrol, in collaboration with Paramount Global.
Officially licensing the Paw Patrol IP, the new game for Immersive Gamebox will be available from June 14, bringing beloved characters such as Ryder and the PAW Patrol pups straight to the visitor.
The "hyper-immersive", multi-level and multiplayer game is suitable for two to six players and caters mainly to players aged three to seven. During the game, players are immersed in the world of the PAW Patrol as they take part in exciting rescue training modules, finishing the fun with a 'Pup Pup Boogie Dance Party.' The game's difficulty levels can be adjusted based on the player's needs, with the gameplay itself promoting teamwork and inspiring kids through learning.
Marie Marks, senior vice president of themed entertainment at Paramount, expressed that “Now entering its tenth year, PAW Patrol has always had an incredibly strong fan base with families interacting with the brand in many ways. We’re excited to be partnering with Immersive Gamebox in a new format, where kids and parents alike can be fully immersed in Adventure Bay.'
Along with games such as the licensed Angry Birds and the Squid Game for players 16+, Immersive Gamebox continues to grow its catalogue of both licensed and original experiences. These titles are in addition to the company's brand new Purple Card loyalty programme, recently launched for fans to access discounts, F&B offers, merch and more.
Will Dean, co-founder and CEO of Immersive Gamebox, said: “We’re thrilled to be working with Paramount to bring an immersive PAW Patrol experience to children globally,” said . “We’re all about bringing people together. Adding a PAW Patrol game to our library will open the doors to more families with younger children and provide a rewarding activity that they can enjoy together as a family.”
The company was co-founded by Dean and David Spindler, the company's CFO, in 2018. Immersive Gamebox has 21 locations across the US and EMEA to date, all equipped with cutting-edge technology such as projection mapping, patented 'Lidar' touch screens, 3D motion tracking and surround sound, meaning fantastic immersion with no distracting headsets.
