House of Hype, an indoor immersive entertainment venue, has opened in the Dubai Mall in the UAE.
The new 100,000sq.ft venue is a combination of 23 retail units and houses over 100 experiences for its guests to uncover, including 18 immersive worlds, over 50 gaming stations, six mini-restaurants and 14 retail shops.
Guests are also able to utilise the photo booths in the venue to create music videos as well as digital fashion and avatars.
HyperSpace is the company behind the new digital park and their CEO, Alexander Heller, said that the new park will be one of the highest spending per sq.ft of any location within the mall.
Dubai’s latest entertainment spot is a fully air-conditioned, indoor attraction that is operated all year round.
House of Hype is the second digital park from HyperSpace, with the first having opened in 2022 in the Wafi Mall in Dubai.
