January's IMA show in Germany has launched a new marketing campaign under the banner 'Fresh produce for the industry's marketplace' to emphasise innovation for the amusement and vending machine industries.
The event, which tales place on January 17-20 in Dusseldorf, is aiming to present its “playful side” with the redesign of its website and its advertising presentations to exhibitors and visitors.
“Trade fairs are the rejuvenating treatment for the markets,” said IMA event director Petra Lassahn. “Our fresh, aggressive trade fair campaign is already attracting a lot of attention in the industry. Bookings for trade fair space have got off to a very promising start.”
The newly revamped IMA website can be found here.
