The prestigious Brass Ring Award for Best New Product in the arcade and video games category at IAAPA was won by Sega Amusements for its Daytona Championship USA.

IAAPA award for Daytona

CEO Paul Williams and his team celebrated the award at the beginning of the four-day show. The new driving game has been a big hit in early testing, thanks to its instant re-match feature that helps repeat play.

It also has unique under-seat features and a four-way gear shift.

Image: From left to right: Sega CEO Paul Williams, three members of the IAAPA awards committee and Sega USA regional sales managers Vince Moreno and Marty Smith