Storm Tussey-Haverly has been selected for the newly created role of executive vice president and chief membership officer for IAAPA, the global association for the attractions industry.
Tussey-Haverly has experience in marketing and sales, with expertise in loyalty programmes, digital transformation and product development.
Her most recent role was senior vice president of global commercial marketing at adventure travel group Hurtigruten. Prior to that, she worked at Lego Systems as the senior director of brand marketing supporting Merlin Entertainments offerings.
“I am pleased to welcome Storm to the leadership team of IAAPA,” said IAAPA president and CEO Jakob Wahl. “Her expertise in digital transformation, strategic marketing, and leadership will be essential in moving IAAPA forward for our members, ensuring the dynamic and diverse needs of our industry will be served with unforgettable experiences, connections, education, and resources.”
The executive vice president and chief membership officer role has been created to provide direction on the future of IAAPA membership products, services, online capabilities, and research programmes. This position also has oversight of the association’s digital touchpoints including the IAAPA.org website and IAAPA’s Connect+ platform.
