A new FEC from Amusement Entertainment Management has opened in Madison, Wisconsin, US.

Thrill Factory

Thrill Factory officially opened its doors on New Year’s Eve and spans an impressive 50,000sq.ft. The opening makes its one of the largest entertainment destinations in the state and includes a wide range of attractions.

Guests can experience a 12-lane bowling centre that includes four VIP lanes, a multi-level laser tag arena, escape rooms and a redemption arcade. There is also a mini-golf course with creative theming.

Elsewhere, guests can immerse themselves in a magical story in Wizard’s Adventure and test their aim at the Zombie Town Shooting Gallery.

Construction took 18 months to complete, with the venue now joining AEM’s portfolio of FECs.

Thrill Factory was the vision of Guy Kitchell, owner of Thrill Builders, who partnered with AEM to bring his dreams to fruition.