Hownd has received $1.8m in seed round funding from SunChase Capital as its lead investor, as well as an additional $1.2m in capital from angel investors.
Hownd will use the funds primarily for targeted domestic expansion through its affinity programmes, channel partners and direct sales, as well as international expansion through its Latin American and European partners.
“This funding enables Hownd to increase awareness of our new brand, further accelerate the year-over-year growth we’ve already experienced, and create and command the new foot traffic generation category we’re establishing,” said Brandon Willey, company CEO.
“In addition to expanding our domestic and international footprint, the capital will be used to achieve key strategic and scalable initiatives; hire additional staff in sales, marketing, business development, customer success, and engineering; and enhance the Hownd platform for local merchants and our MyHownd consumer mobile app.”
