Hownd, the foot traffic generation platform, has partnered with Elev8 Advisors and Business Warrior to provide a streamlined way for merchants to obtain their Paycheck Protection Program funds in the US.

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The partnership aims to focus on underserved business owners at risk of not receiving the stimulus funds, the second round of such passed by Congress, due to banks prioritising larger businesses and their own customers first.

“We’re directly aligned with our partners Business Warrior and Elev8 Advisors on the need to make sure small businesses get the loans they’re entitled to and we’re eager to help,” said Brandon Willey, founder and CEO of Hownd. “To supplement the easy PPP application process, we’ve also aligned with Business Warrior to provide extra value to merchants who use the application process by waiving the first 90 days of Hownd’s standard zero-risk Pay-Per-Visit fees up to $100 for qualifying brick and mortar retail merchants.”

Jonathan Brooks, president of Business Warrior, said: “Business Warrior fights for small businesses as our core value, and many businesses and their employees will be left out of PPP again if we don’t act to provide an easy and simple way for them to get the money they deserve. We’re enthusiastic about our partnership with Hownd and Elev8 to make this process easier.

“In addition to Hownd’s waiver of its Pay-Per-Visit fees up to $100, Business Warrior is also waiving $300 in fees for its set of Growth Score services that help businesses to gauge and improve their online presence, reputation, and ability to attract customers.”