Holovis has created Li-Fly, its answer to the flying theatre attraction, in which the company has emphasised the sense of flying.

In traditional flying theatres, the customer is in a seat with a curved screen around them. “Well, that's not really flying,” said Peter Cliff, creative director at Holovis.
“In Li-Fly, we have taken the seating from being vertical to being horizontal. The customer is lifted up into the prone position so they actually feel like they are flying over the media around them.”
The company is still developing media for this attraction and hopes to reveal this at the AAE show in Shanghai, China, in June next year.
“So IAAPA will serve as the products reveal and we hope to have a fully working system to show at the AAE,” he said. Holovis is also developing its own form of biometric facial tracking to integrate with theme parks.
“The idea is that things will change based on where you go and what you do. Your face gets scanned in one part of the park and when you get to the other options will be open to you because you have been to the previous area,” he said.
And example of this is the customer having more capabilities during an attraction if they have been to a number of others. This encourages them to go to all those attractions and then back to the one that instructed them to do so.
“The idea is that the park would be deviceless, you are the device,” said Cliff.