Major Saudi FEC operator Al Hokair has relaunched two of its sites in the central and eastern regions of Saudi Arabia.
Sparky’s Salaam Mall in Riyadh and Splash Darren Mall in Dammam have been the subject of considerable reinvestment by the group to update their attractions.
In the case of Sparky’s at Al Salaam Mall, the FEC has a new look inspired by virtual reality and digital screens and includes fresh attractions to its games portfolio, featuring new Halo rides and containing familiar characters such as Pac-Man. There is also a skiing draw to the locations, with special showcases held on a regular basis.
At Splash Dareen Mall, the theme has taken on a seabed atmosphere, with laser lights and sea blue colours, to give the impression to guests that they are diving into the ocean. They can enjoy water boat rides and 80 video games, led by the latest Super Mario attraction, and a VR gaming zone containing the new Chimpact game that can be found only at Sparky’s.
To work with the country’s determination to "return to normal" following the pandemic, Sparky’s is accelerating its digital transformation, creating digital sales platforms. It will organise the recharging of game play cards through the Sparkysme website and a range of modern digital solutions to enhance the health and safety of guests.
