Good back-office management can vastly improve operational efficiency while enhancing guest experience.

Kasd Ahmad

IG: On a general level, how essential is a having good back-office management system for operators?

“Anything that streamlines FEC operations is a must-have for operators, and a back-office management system does just that. There are multiple consumer and business touchpoints in a venue, such as games and attractions, admin and management processes, human resources, financial, supply chain, food and beverage – you name it. FECs need a reliable system to simplify, automate and integrate these touchpoints and extract data, which will provide insights that will help operators make informed business decisions.” Kash Ahmad, global head of sales at Embed

Read the full article in the June issue of InterGame

To receive every print and digital issue of InterGame, subscribe here