Belgian company VEX Solutions has released new data-driven tools to help location based virtual reality (LBVR) venues market their activity.
Operators can monitor their attraction’s performance so that they may transform the usually heavy marketing expenses into profitable investments.
Julien Henricot, CEO of VEX, said: “In these rougher times for the out-of-home entertainment industry, we thought it was important to focus our time and energy in helping our peers.”
In addition to the existing data at their disposal, attractions owners can obtain in-depth information about their customers and their habits. They can, in return, target their marketing campaign more efficiently, thus optimising their spend.
