Helix Leisure, parent company of Embed, LAI Games and The Locker Network, has effected changes to the senior management of its Dallas-based, US operations.

Parsons

In line with its continued expansion, current US general manager, Ted Parsons has moved onto the role of group director of business systems. The new role will see Parsons use his extensive industry knowledge to improve the group’s internal policy, resource planning and management information systems. This new role is one of many initiatives being introduced to ensure Helix is well positioned to improve its core services to the broadening entertainment market.

As a result, Helix is looking for a new US general manager, for more information on this position, please click here

Helix Leisure COO, Luke McKimmie, said: “Since early 2010, Ted has led Embed’s enormous growth across the US market and was instrumental in the successful establishment of the group and subsequent merger of its companies in 2014. We are continuously developing our team as we adjust to manage our growth, so we are very pleased to offer Ted this opportunity to have a positive impact by leveraging his skills to the benefit of the entire Helix group.”