Helix Leisure has announced the acquisition of Booking Boss, a leading provider of online booking, ticketing and POS solutions for the tour, activity and attractions industry in the Asia-Pacific region.
Booking Boss, headquartered in Sydney, Australia, provides sophisticated and powerful cloud-based ticketing, reservation and point of sales solutions to businesses looking to modernise their business practices, retain customers through memberships and season passes and provide 24/7 booking capabilities to global consumers with its innovative and award-winning products.
Booking Boss’ founders, Renee and Andy Welsh, lead an experienced team with a demonstrated track record of scaling at pace. They will remain on board and continue to run the business, thereby ensuring continuity for customers, partners and employees.
The acquisition was completed in July 2017 and adds a complementary business to Helix Leisure’s portfolio of companies. In the months following the acquisition, Booking Boss has been fully integrated into Helix Leisure and international growth plans are under way.
Leveraging best-in-class cloud technologies, the combined development teams have been working with leading customers to develop a beautifully-integrated party booking system for another Helix Leisure company, Embed. “Using our modern cloud platform and many years of experience in online bookings, Embed’s customers can expect an intuitive and appealing application that will lead the industry in the entertainment venue pre-visit experience,” says team leader Andy Welsh.
For Booking Boss, the integration with Helix Leisure provides access to new markets and infrastructure to rapidly scale their products around the world. Commenting on the acquisition, Theo Sanders, CEO of Helix Leisure, said: “The industry is becoming increasingly aware that a guest’s interactions with the location start long before they step foot in the facility.
"Their pre-visit experiences form a vital part of their perception of a brand. With the Booking Boss acquisition, we’re now able to connect a beautiful pre-visit experience to Embed’s existing on-site capabilities and in doing so allow operators to engage with their guests at every step of the journey.”
Renee Welsh, CEO of Booking Boss, added: "We are delighted with the opportunity to join the Helix Leisure team. Their industry leading experience, company culture and global reach are going to take Booking Boss to exciting new industries and drive the future of the out-of-home entertainment industry, which includes attractions, tour operators and activity providers. We share the same passion to innovate booking and ticketing services and promote best-in-class practices."
The acquisition demonstrates Helix Leisure’s commitment to growth and development as an out-of-home entertainment service provider, creating solutions that help operators increase profits while creating better experiences for guests.
