Ladbrokes and SIS have signed an exclusive four-year deal for track and broadcast rights for the Monmore and Crayford greyhound tracks in the UK.
Source: crayford.com
The agreement takes the companies’ longstanding partnership to the end of 2020, extending the SIS Greyhound Service available to LBOs in the UK and Ireland.
The deal also increases the reach of live greyhound racing available online via SIS Stream, the company’s streaming service for bookmakers worldwide.
Paul Witten, commercial director for SIS, said: “We’ve been working with Ladbrokes for more than 28 years and we’re pleased to announce this partnership, which will ensure we take our long-standing relationship to well over three decades.
“We will continue to deliver our high-quality, reliable broadcast SIS Greyhound Services at Monmore and Crayford, while further developing our greyhound offering to include more products and growing online reach.”
