The author of the popular Game of Thrones books, George RR Martin, has taken on the role of chief world builder for Meow Wolf, an arts and entertainment collective based in Santa Fe, US, reported Deadline.

George RR Martin joins Meow Wolf Source: Gage Skidmore

In this role, he will aid the company in making the location more immersive and build stories around different attractions.

The writer was involved with the company before he took on this position. In January 2015, he pledged US$2.7m to renovate and lease a vacant bowling alley to create a permanent facility for Meow Wolf. This was supplemented by additional funding, including US$50,000 from the city of Santa Fe and US$100,000 from a crowd-funding campaign. The Meow Wolf Art Complex opened March 17, 2016. Its main exhibit, House of Eternal Return, received a 2017 TEA Award and has been cited as the tenth best music venue in the United States.

The move caused chagrin on Twitter, with fans of Martin’s books frustrated that he has taken on yet another project when they have been waiting for the next instalment since 2011.

In his blog, Not a Blog, Martin said: “There are these short films I am hoping to make, adaptations of classic stories by one of the most brilliant, quirky, and original writers our genre has ever produced. I’ve consulted on a video game out of Japan. And then there’s Meow Wolf.”