UK operator Gamestec has launched a Best of British campaign in support of its digital gaming platform iPub.
The campaign will be rolled out across the entire iPub estate, with retailers receiving full point of sale packs including header boards, table talkers, beer mats and posters. In line with the Best of British campaign, Gamestec is also offering players the chance to win a VIP London casino weekend for four people that includes travel, overnight accommodation and a VIP experience at the new Hippodrome casino. “We are now seeing over a million plays on iPub per week, offering a clear indication that players not only want to play digital games but are now demanding a digital offering in their location,” said Lee Jefferson, Gamestec’s director of products.
