A major European FEC operator is celebrating its 10th anniversary.
Gamestate, part of the Veltmeijer Group, is celebrating a decade since its first location opened in Kerkrade, Netherlands.
In those 10 years, the brand has expanded to 12 other sites, with two more currently under development in Antwerp and Ghent, both in Belgium.
Last year saw the company open its biggest venue to date in Germany, with its location in Berlin covering 1,100sq.m.
The company has two sister brands, Gamecity and Gametown. Gamecity locations are co-located within other retail operations, while Gametowns are found solely within CenterParcs locations across Europe.
Roger Tubée, joint CEO at Veltmeijer Group, said: “We’ll keep expanding in the bigger cities and look towards new countries. We have two Gamestates in Germany - that market is ready to expand.”
The Gamestate brand launched with Embed’s game card system, with the company soon choosing to roll it out to its other brands.
Leroy Dijkstra, concept operations manager at Veltmeijer Group, started with the company as a host at the Kerkrade location before progressing with the company and says that the system has been integral to the venues’ successes.
He said: “One of the challenges we had, especially in the Gametown locations, is that they’re in the middle of a forest or in the south of France. Getting the right internet and technical services is a challenge, but everything is running smooth and stable with the Embed system.
“It works in a big city, but we didn’t know how it would work at the CenterParcs locations, but we’ve seen a nice boost.”
Tubée thanked Embed, the machine suppliers and other companies that Gamestate has worked with over the past decade for their support.
Renee Welsh, CEO at Embed, congratulated Gamestate on it's anniversary, saying: "Building a lasting business takes a dedicated, customer-centric, pioneering business owner like the Veltmeijer Group, who is committed to providing the best customer experience.
"Veltmeijer is phenomenal and we're honoured to be their partner of choice for the past decade. We hope to continue fuelling fun with them and enabling their business through Embed Connect, a series of regular training sessions designed to help maximise their current system. Congratulations to the Veltmeijer Group - after 10 years of working with Embed, here's to more years of fuelling fun together."
