Gamesman, the London-based gaming equipment components and systems manufacturer, will be celebrating its 20 anniversary of attending ICE Totally Gaming in February.

Gamesman to celebrate two decades at ICE

Sales director Martin Rigby believes it’s possible to chart Gamesman’s development from start-up to a multi-million dollar turnover business against its appearances at the London show. He explained: “Certainly all of the major developments that have impacted the Gamesman business can be traced back to ICE. For example, Gamesman was officially launched to the world at ICE and our purchase by the Esterline Corporation was announced at ICE 2013.” 

The business’ early focus was on the UK AWP market, which then accounted for 90 per cent of sales revenue. “While our home market is still very important, partly thanks to the contacts made at ICE, we are now a global force in gaming with customers based throughout the world, with an office in Las Vegas and a wholly-owned factory in China.”

Looking ahead to what he believes will be the key trends at ICE 2017, he said: “The continuing advance of the Dynamic Push Button Deck, combined with new and innovative tech - especially in the high-end US machines - makes the machines really stand out. From our experience as a leading player on the supply side, the combination of both video and reels is a popular and winning combination."