FutureBrand will oversee the redevelopment of branding for Strike Bowling, owned by Australian entertainment destination company Funlab.

Strike bowling

Funlab originally hired FutureBrand in 2021 to redesign its company branding and experience brands, including Strike Bowling, as well as Holey Moley, La Di Darts, Archie Bros and others.

Following the partnership, Strike has been given a new identity with vibrant colours and designs. Slogans and imagery have been changed to become more catchy and modernised.

The rebrand is currently being progressively added into various Strike locations.