Saudi’s Al Hokair took its first-ever booth at the IAAPA show in Orlando at the end of November and one of the organisers behind that move was the group’s regional marketing and sales manager in the UAE, Hani Al Hussein.

Hani

In a recent interview with InterGame, Al Hussein (pictured) outlined the franchising opportunities that came from that investment.

“The launching of the Sparky’s franchise business model at the show in Orlando will allow us to go global and spread the success of this wonderful brand all over the world, since we believe that it can be easily replicated in any market with our expertise behind it.”

He added that as a result of the booth a number of contacts were made with potential franchisees in other parts of the world and negotiations were under way.

The full interview with Hani Al Hussein will appear in the April issue of InterGame in the Al Hokair Special Issue, available at DEAL.