Star Amusement of Zhongshan, Guangdong, China, was a brand new exhibitor for the second EAG Expo, held in London, in January.

Alan Chen of Star Amusement

Presenting its range of products to the UK and Europe for the very first time, the manufacturer’s general manager told InterGame that the purpose of their visit was to learn about the market, its needs and tastes, so they can tailor their product offering specifically.

Star Amusement is currently looking for distributors across Europe and would like to find a specific distributor for each individual market, in order to keep shipping costs to a minimum and their product competitively priced.

New machines on show included Around Mars and Golden Dream, both quick coin ticket redemption games. Commenting on the show and its position within the industry in general, Star Amusement told InterGame: "We’re going to see how the rest of the EAG show goes and will then evaluate which other European shows we need to attend. Europe is still in its early days for us as a market and there is a lot of competition for us to go up against. China and the US continue to be strong for us and we had a good show at IAAPA in November."