Felix Group, the UK-based digital retailer and kiosk distributor, has appointed Peter Jones as commercial director to develop and deliver the next stage of its growth within the expanding digital retail and kiosk sector.

Jones will oversee the company’s sales and marketing strategy that aims to see over 400 MaxBox digital retail kiosks set up across the UK over the next six months.

Commenting on his appointment, Jones said: “I am delighted to join Felix at a time when the product portfolio is rapidly coming to market. My experience will help give the business the opportunity to substantially grow its unique digital vending platform across many business sectors.”

This recent appointment by Felix completes a trio of senior appointments by the company. Earlier this year, Lynda Sherratt was promoted to managing director and Matt Talbot, formerly managing director of 4Kiosk Solutions, was appointed director of operations.