Leisure park operator Parques Reunidos and FC Barcelona have reached an agreement to develop five themed indoor entertainment centres in the next five years.
These entertainment centres will be dedicated to the club, exploring its values, players and historical moments, taking up an average area of 5,000sq.m.
In addition to FC Barcelona, the group has reached similar agreements with brands such as Discovery, Lionsgate and Nickelodeon and has developed an original brand, Atlantis Aquarium.
Fernando Eiroa, CEO of Parques Reunidos, said: “This partnership represents an important milestone within Parques Reunidos’ growth strategy. Our company is constantly seeking opportunities to expand and offer unforgettable experiences for the entire family.
“Through these new centres, Parques Reunidos will be the first company to offer an innovative and thrilling entertainment and sports experience for all football lovers in Asia, the US and Europe in partnership with one of the best football teams in the world.”
To begin with, five of the attractions will be built in popular regions for the club, with the first scheduled to open in the US and Asia in 2020.
“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo.
Pictured: Fernando Eiroa and Manel Arroyo
