Coors Light, the lager brand, is creating an escape room experience in Ireland.
Noticing the growing popularity of the escape room format, Coors Light has designed The Challenge Rooms which will run in Ireland during April.
The experience takes players to the Rocky Mountains where an avalanche has hit Coors Light’s thermal research facility and they must find their way out.
It costs €8, lasts 20 minutes and includes a lager. It will run from April 10-15 in Dublin and April to 24-29 in Galway.
Conor McIntyre, senior brand manager at Coors Light, said: "With The Challenge Rooms, we’re encouraging our customers to take quality time with their mates to the next level. We’ve always had gaming at our core and this year Coors Light is bringing an escape-room with a difference to Irish drinkers."
