The emoji company GmbH has announced the development of emoji-branded FECs, in partnership with Unis, under the brand name emojiplanet.
This emoji company said this initiative, brokered by WildBrain CPLG, aims to establish it “as a global leader in the rapidly growing family entertainment industry.”
Launch plans include an initial rollout of emoji planet flagship locations in the US, Canada, and China, and subsequent expansion worldwide.
Visitors to emojiplanet locations will have the chance to play unique emoji-themed arcade games and crane machines, experience “social media-worthy moments” throughout the centre, and be given the opportunity to win or purchase exclusive emoji branded merchandise.
"We are excited to create physical spaces where families can engage with the emoji brand in an interactive and fun-filled environment," said Marco Huesges, CEO and founder of The emoji company GmbH.
"Our collaboration with the iconic brand emoji is a significant milestone," said Steven Tan, general manager of Unis.
"Through emojiplanet arcade centres, we’re not only delivering a unique experience but also a vibrant platform for fans to immerse themselves in the world of the emoji® brand like never before."
