Additional support measures have been introduced by Embed to help relieve pressure on the pandemic-affected amusements and attractions industry.
The money management systems supplier is opening a Covid-19 Resource Centre that will include a Mobile Wallet and Mobile Portal products.
The toolkit will help operators launch the service and drive uptake in their operations. The toolkit has a range of marketing properties, says CEO Renee Walsh, who announced the new resource by webcast.
The objective, says the company, is to enhance the marketing offer that operators can use within their business in order to inform their communities that they provide a safe, clean and fun FEC experience for families. This can come through the Mobile Wallet, offering a contact-free/low-touch gaming payments experience.
The Embed marketing team developed the toolkit as a means of helping FECs reopen and speed up recovery. It will take care of all of the marketing requirements of an operator, from storefront posters and social distancing stickers right through to restroom notices.
The Resource Centre has the creative toolkits and other resources such as an Insights Paper entitled FEC 2.0: Getting to the Other Side, videos with industry insiders through EmbedLIVE, a web series that includes 20 web chats across 68 segments and blog content.
