The Atrax show, which took place in Istanbul, Turkey, earlier this month, was a successful show for Embed.

Sales director Andrea Bisi told InterGame that the event attracted key players from within the local market.

“The venue was nice and suitable,” he said. “Being the first show, it already saw the attendance of all the large and small local distributors and operators and many local proprietors attended as visitors.

“For us it was an interesting and successful show.”