Since the merging of Playsafe Monitoring with Embed International's European division in August 2010, the new combined Embed Playsafe business has had its sights firmly set on the EAG Expo next month to officially launch its product range.
EAG will be an opportunity for the UK and European industry to see the enormous potential for integrated operating and marketing systems and solutions from just one UK-based vendor. Embed Playsafe is now able to offer the wider gaming and amusements industry, products which cover monitoring, machine management and analysis, electronic data capture, player tracking, cashless and semi-cashless operating, stock and prize redemption management, customer loyalty systems, POS and booking systems.
At a time when the industry is looking for ways to be more competitive in a tough economic environment, Embed Playsafe systems are able to address the key issues of business controls, operating efficiencies, reducing costs and most importantly the ability to attract more customers and spend and increase revenues.
"The beauty of Embed Playsafe’s comprehensive product range is that operators can choose to take on the components they need today with the confidence that they can grow and add to their systems when the future needs arise," said the company’s Adam Steinberg. "With Embed Playsafe they can also have the confidence that they are dealing with a company with a pedigree of success and a long standing track record and local industry experience."
Commenting on the EAG Expo itself, Steinberg told InterGame: "It is the show that is most focused on the amusements industry in the UK and Europe, so it is the best platform for us. The facilities at the ExCel are very good from an exhibitor’s perspective and offer a much more professional show atmosphere.
"For anyone interested in the amusements business in the UK and Europe, the EAG Expo has the most complete range of products and services on show and is not to be missed. The move to form an independent and focused show has definitely been a positive step - the challenge now is to convince people that not being in the west end of London is not such a
big thing."
