Fresh back from the Saudi SEA trade show in Riyadh, the Singapore-based Embed is now preparing for the IAAPA Europe show in Barcelona, Spain.
The cashless payments company will take its Mobile Wallet on another stage of its bid to take the system global in the FEC industry. The wallet allows customers to use their mobile phone to play games, control spending and move to a Covid-safe, contactless environment.
“Saudi Arabia is a key market for us and is at the heart of our strategy for the Middle East and North Africa region. Saudi Arabia is the cultural and economic powerhouse in the region and we give it our unlimited attention. With the future economic diversification plan for the country through its Vision 2030, Embed is committed to be a part of this wonderful journey, offering various transformative initiatives to support the industry as well as empowering and facilitating business in the entertainment sector for our clients,” said Renee Welsh, CEO, solutions group.
The wallet is given away free to FEC owners which guaranteed a steady stream of visitors to the company’s Riyadh stand. So far Embed is the only FEC business solutions provider to gain compliance approval from Google and Apple for its Mobile Wallet.
