Cloud-based, cashless solutions provider Embed is heading back to Dubai, UAE, to showcase its innovations at DEAL from March 5 to 7.


Embed is set to exhibit its Software as a Service (SaaS) solutions including Mobile Wallet and STATS. With STATS, the business intelligence dashboard, operators have real-time visibility to their FEC data like game performance, revenue prediction based on retro data, inventory, and even manpower allocation.

“Exciting things are happening in Dubai, where entertainment is a major contributor to the Middle East’s GDP, and we’re happy to be a part of the MENA region’s thriving entertainment sector growth,” said Renee Welsh, CEO at Embed.

“Virtual platforms, Software as a Service (SaaS) solutions, and cashless technology have now become interactive for maximum audience engagement, more than just entertainment channels.

"This is why we’re in a competitive position to convert FECs in the region to go fully cashless to reap the benefits like guest personalisation, data analytics, rich data collection, revenue-boosting generators, and lower costs.”