One of the biggest seasonal attractions in Saudi Arabia has been equipped with Embed’s business management system. The Winter Wonderland event in Riyadh, with 42 games, events and light shows, celebrates the Riyadh Season Festival.
Embed, in partnership with Sela Sports, now has its integrated software solutions to help drive greater operational efficiency and increased profitability at the festival, now in its second year.
The festival also has an ice skating rink - largest in the Middle East - and it is all linked to 250 Smarttouch card readers. That means that visitors do not need to look for cash or tokens to take part in the attractions.
A full solution from Embed manages the games floor, sales and customers with the installation of the Sales Module for 30 POS machines across the whole venue.
“Winter Wonderland is part of the remarkable growth of the entertainment and leisure industry in KSA,” said Rosa Tahmaseb, managing director of Embed EMEA. “The smooth and successful implementation of our integrated solution is fundamentally due to the collaboration we have with the Sela Sports team and we look forward to many years of fuelling fun to their venue.”
