Debit card systems specialist Embed has announced a major new deal with Sweden’s Bell Casino, operating equipment in casinos, amusement parks and on cruise ships.

The deal was secured out of Embed’s Middle East base in Dubai where managing director EMEA, Rosa Tahmaseb, said: “This widens our presence in Europe and delivers a superior guest experience for this customer.”
The arcade in the Bell Casino venue in cruise ships will now have the cashless Embed software and hardware solution platform that will enable them to increase their revenue while delivering a superior guest experience.