Elmac’s concept of adding ticket printing capabilities to kiddie rides via the company’s Win Kiddy product is proving successful, Tiziano Tredese (pictured) revealed.
On hand at ENADA Rome this week to showcase its latest line-up of amusement rides, games and ticket eaters, Elmac presented its Win Kiddy concept on a new ride called Go Go Pony. With Win Kiddy, riders are rewarded with redemption tickets that can then be used within the redemption area of the arcade.
Tested with arcades up and down the Italian coast, Tredese explained that the system transforms rides, which tend to be located outside arcades, into ticket redemption games that draw in customers who may never have thought of stepping inside before. This, he said, leads to customers discovering additional games and increasing their spending.
Having tested Win Kiddy on site with a handful of rides at each location, the success of the concept prompted operators to ask for the device added to all of their rides.
In one children’s amusement park in Pompeii, Tredese said, there are now 50 rides featuring Win Kiddy and these are channelling customers to the arcade that sits around 100m away.
“Now all the people that go around the amusement park know about tickets,” he said.
Elmac has been promoting a similar product, Win Bowl, which rewards bowlers with redemption tickets at the lanes, for several years now.
