SG Gaming has signed a four-year agreement with Eden Bookmakers, a long-standing independent bookmaker with eight shops across the southern counties of the UK.
Under the new agreement, SG becomes Eden’s sole machine provider, replacing Eden’s previous machine supplier. The roll-out begins this month and sees the installation of HD Infinity terminals across all Eden shops.
The new partnership gives the bookmaker access to a new content suite, including titles such as Rainbow Riches and Key Bet Roulette. Eden will also have access to licensed content and titles from the Barcrest, WMS and Bally gaming brands.
Eden will also benefit from SG’s bespoke support programme, developed exclusively for independent customers.
Chris Eden, partner at Eden Bookmakers, said: “SG Gaming has demonstrated its strong backing of the independent licensed betting office sector and we believe they have the strongest support package of any supplier on the market today.
“We chose them as our new machine supplier because of the strength of their offer and its ability to help us to grow our cash box.”
