The largest-ever DEAL trade show got under way today at the Dubai World Trade Centre.

DEAL

This year the show is taking up four halls for the first time, the three Za’abeel halls and Hall 1 in addition.

The exhibition week got off to a bright start yesterday with the first MENALAC Conference. The trade association, which covers all of the Middle East and North Africa, hosted nearly 100 decision makers from the attractions industry in the region to a full day of workshops and discussions.

Tomorrow the organisation will run its first Gala Dinner and Awards Night, with presentations to winners in 15 categories covering all aspects of amusement and attractions operating.