Retail and online betting supplier SIS has extended its exclusive LBO rights with Meydan Racecourse in Dubai for a further two years.
Source: meydan.ae
Although SIS has been streaming content from UAE racecourses for a number of years, the deal sees SIS acquire exclusive distribution rights from Meydan, which will be streamed via the SIS Stream multi-platform solution for the first time.
Paul Witten, commercial director of SIS, said: “Middle Eastern racing has long provided a positive boost to both retail and online operators over the winter season, and our agreement with Meydan racecourse will be the perfect early Christmas present for many.
“Streaming is set to be a game-changer for SIS in the next 12 months and we look forward to being able to bring more fantastic events such as racing from Meydan to our customers.”
