LBVR design studio Dreamscape’s newest US venue will open its doors on August 15 in the AMC NorthPark Centre theatre in Dallas.
This new location will mark the first of four new stand-alone and in-theatre venues that Dreamscape will introduce across the US via its partnership with AMC Theatres, the world's largest cinema exhibitor.
Columbus, Ohio and the New York/New Jersey metro area will follow for the LBVR chain rolling out over the remainder of 2019 and into 2020.
“AMC Theatres is thrilled to partner with Dreamscape,” said Adam Aron, CEO and president of AMC Entertainment. "The new Dreamscape at AMC NorthPark Centre location in Dallas will provide visitors with a next-generation entertainment option that is unlike anything experienced before."
Dreamscape will open its new location with three original experiences, Alien Zoo, The Curse of the Lost Pearl and In The Blu: Deep Rescue.
Bruce Vaughn, CEO of Dreamscape, said: "We've always believed that by combining the emotional power of cinema and the thrill of theme park rides with state-of-the-art VR technology, we are able to deliver our customers the ultimate in wish fulfillment – becoming the hero of their own adventure.” At opening, Dreamscape's new location will house three stand-alone adventure pods, featuring an array of original and studio-based experiences that will be refreshed on a regular basis.
