The DNA Association is to hold a special DNA London Seminar 2013 the day before the EAG International Expo opens next month.
The event will present the digital out-of-home entertainment sector to industry executives, developers and those interested in knowing more about this emerging sector.
To be held on January 21, the one-day DNA London Seminar programme will feature a keynote from industry visionary Randy White of White Hutchinson Leisure and Learning Group, followed by sessions on interactive dark ride and 4D/5D experiences, with sector companies Alterface, Triotech, de Pinxi and Simworx offering their insight. In a session focused on augmented reality applications in leisure facilities, Total Immersion will present observations on trends driving this sector.
The DNA London event will also include a session on developing apps for parks and other leisure facilities, presented by Dogfi.sh Mobile, Hide and Seek and Lo-Q. The application of innovative interactive animated characters and motion-controlled VR games in leisure facilities will be discussed by Animalive.
Interactive games in the hospitality market will be discussed by prominent intelligent surface systems developer Mindstorm Entertainment, while new applications and opportunities for mixed-reality games in leisure facilities will be highlighted by Six to Start, a developer of alternate reality games.
The seminar will accommodate 100 registered attendees and is open to those from the amusement, attraction and others in the digital entertainment sector - supported by a number of sponsors, associations and seminar partners. This event will take place in a designated conference area within ExCel London.
