BANDAI NAMCO Amusement Europe is enjoying a successful summer thanks to its DC Comics branded plush, which has proved to be a big hit with arcades.
The first production sold out immediately when launched along with the film Batman vs Superman and now the second production continues to be one of the best-selling lines of the summer.
The new collection has benefited from the mass media budget for the film Suicide Squad and has updated characters in the selection including The Joker and Harlequin along with Batman in black/grey and Superman in dark blue.
“DC Comics is not only an evergreen but it is also supported by 13 new films over three years and we are excited to have the licence in UK and Europe for this time. To complement the plush we have a wide range of gifts from pusher lines to redemption,” said Darrell Simmonds, EMEA sales manager at Bandai Namco.
