DataSource, a managed services solutions provider, has entered a multi-year contract with one of the “fastest-growing family entertainment centres in America” to centralise the chain’s print and branded merchandise execution.
Although the company has not yet revealed which FEC chain this is, the company said in a statement that it offers “billiards, bowling, interactive and virtual arcade games, laser tag, mini-golf, karaoke and other active entertainment options. Each location also includes a top-notch dining menu and a full bar for birthday parties, corporate events, group outings and family adventures.”
The company’s solution aims to simplify the brand's complex supply chain needs within its marketing, operations and training departments while also supporting additional adhoc projects for the brand.
Cindy Lawrence, vice president, business development at DataSource, said: “From its training materials to branded merchandise and giveaways, we love being able to help the company’s multiple departments streamline their process through the customised portal, Brand Store. The solution is producing hard dollar cost savings and giving the corporate team more time to focus on the business."
