D-Box Technologies, which creates immersive entertainment experiences, is set to install 10 D-Box virtual reality motion seats in Cineplex’s Scotiabank Theatre Ottawa, in the Canadian capital.
Construction is expected to begin shortly, with plans to open in autumn with the premiere of an animated VR experience titled Raising a Rukus.
“We entertain more than 75 million Canadians a year so integrating VR entertainment experiences into our theatres is a natural extension of what we do best,” said Pat Marshall, vice president of communications and investor relations for Cineplex.
“We love bringing innovative new entertainment choices to our guests and we are pleased to work with D-Box to bring this new, immersive VR experience to the Ottawa community.”
Claude McMaster, president and CEO of D-Box, added: “We’ve been working with Cineplex since 2009 and today they have more than 80 auditoriums equipped with our motion systems, providing movie-goers with an exceptional in-theatre experience. This new venture underlines our commitment to move full speed ahead into the world of VR through immersive storytelling and offers the movie industry a reliable, manageable, secure and efficient way to create recurring revenue.”
