Creative Works recently installed a custom Indiana Jones-inspired laser tag attraction at The Summit in Thornton, Colorado, US.
The new 50,000sq.ft family entertainment centre opened in February 2019 and is the third Summit’s in the state. It features a 175-seat bar and grill, 24 lanes of bowling, a game room and a hidden temple-themed laser tag experience.
With over 35 years of experience previously working with Brunswick Retail Bowling. The Summit owner Don MacBrayne has seen how laser tag adds value to the attractions mix at an FEC.
“In the early days of Brunswick Zone XL, we determined that laser tag was a great component to the overall mix,” MacBrayne said. “Like bowling, laser tag is something that three generations of family can do together. It is a wonder component to corporate group events and birthday parties and is generally a well-received activity for our casual guests.”
His vast experience gave him confidence that laser tag was the right choice for his attraction mix at the Thornton location. He went all-out to create an experience that customers wouldn’t find anywhere else.
Inside the experience is a two-level 4,000sq.ft custom laser tag arena with interactive snake head bases, a realistic aqueduct and a 16ft snake tower centre prop. The wall murals paint a scene of temple ruins, a rainforest and an erupting volcano for players to feel fully immersed in the world. The entryway to the arena was custom designed for The Summit, with door signage shaped like snakes, a rainforest wall mural and a Medusa medallion.
While MacBrayne’s background is heavy in the bowling industry, he doesn’t view laser tag as a small part of The Summit’s overall experience. “We don’t consider laser tag as just an incremental piece,” MacBrayne said. “It is a major component along with our games, bowling, food and bar. If a vest is down, it’s as critical as a lane being down.”
MacBrayne believes his emphasis on operational efficiency and customer experience will pay dividends in the future and keep guests coming back for more.