The themed attractions provider Creative Works recently installed two new autonomous escape rooms in Crave Gold Club, an 18,500sq.ft mini-golf facility in Pigeon Forge, Tennessee, US.
Autonomous escape rooms are self-guided and auto-resetting amusements, making them easier to operate. “We like the autonomous rooms because it keeps our labour costs low and our guests don’t have to wait for someone to reset the rooms,” said Crave vice president of marketing, Josh Mayberry.
“Our courses normally take around 45 minutes to complete and bowling is normally 20-30 minutes depending on the family size. Although the 60-minute experiences are great, the 30-minute rooms require less of a time commitment and they have a lower price point for the guests,” he added.
Creative Works met Chucky Blalock, owner of Crave, TopJump and Lumberjack Feud, in August 2016 at the LaserTag360 conference. Shortly after, Blalock purchased a Hologate virtual reality system from Creative Works for its TopJump trampoline park.
Crave chose two different themes, Mayday and Zombie Research Lab. In Mayday, participants embark on a submarine adventure, but soon face danger when a system malfunctions and they must solve clues to escape before the freezing water floods and sinks the vessel. In Zombie Research Lab, players must find an antidote to the Zombyte virus before the infected horde overruns them.
“We wanted to have two very different types of rooms so they would attract different people. The combo of them makes it easy for customers to do both rooms and have a different experience in each,” said Blalock.
